A homeowner calls at 6 PM. You're on a job. It goes to voicemail. They don't leave a message — 85% never do. They call the next shop on Google. That shop has an AI that picks up in 5 seconds, books the job, and sends a confirmation text before your phone even shows a missed call.
Your estimate goes out Tuesday. Nobody follows up. By Friday they've gone with someone who texted them Wednesday morning. The homeowner who loved your work last year? They needed you again — but you never reached out, so they Googled and picked whoever showed up first.
None of this shows up on a report. No agency flags it. No dashboard tracks it. It just shows up as revenue you never had.