Privacy Policy
Last updated: January 27, 2025
At Profit Driven Tech, your privacy matters. This policy explains how we collect, use, disclose, and safeguard your information when you use our lead intelligence platform, including data from Facebook and Instagram Lead Ads.
1. Information We Collect
Lead Data from Facebook/Instagram
When you integrate your Facebook/Instagram Lead Ads with our platform, we collect:
- Lead Information: Names, email addresses, phone numbers provided by users who fill out your lead forms
- Campaign Data: Campaign IDs, ad set IDs, ad IDs, and campaign names
- Form Data: Custom fields and responses from your lead forms
- Timestamp Data: When leads were generated and submitted
Account Information
- Business name and contact information
- User account details (name, email, phone number)
- Billing and subscription information
- Communication preferences
Usage Information
- Platform usage analytics and performance metrics
- Lead scoring and intelligence calculations
- System logs and error reports
2. How We Use Your Information
We use the collected information to:
- Provide Lead Intelligence: Analyze and score leads, track conversion rates, and provide attribution data
- Platform Operations: Maintain, improve, and secure our platform
- Client Support: Provide customer service and technical support
- Communications: Send service updates, alerts, and notifications
- Analytics: Generate insights and reports on lead performance
- Compliance: Meet legal and regulatory requirements
Important: We do NOT sell, rent, or share your lead data with third parties for marketing purposes. Your lead data remains your property and is used solely to provide our lead intelligence services.
3. Data Sharing and Disclosure
We may share your information in the following circumstances:
- With Your Consent: When you explicitly authorize us to share information
- Service Providers: With trusted third-party services that help us operate our platform (hosting, email, payment processing)
- Legal Requirements: When required by law, regulation, or court order
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- Protection: To protect our rights, safety, or the rights and safety of others
4. Data Security
We implement appropriate technical and organizational security measures to protect your information, including:
- Encryption of data in transit and at rest using AES-256
- Access controls and authentication systems
- Regular security audits and monitoring
- Secure cloud infrastructure with industry-standard protections
- Employee training on data protection practices
Token Security: We never store your credentials in plain text. OAuth tokens are encrypted using AES-256 and stored securely. When needed, they are decrypted in-memory for milliseconds during automated processes—never logged, never stored in plain text, and never visible to any human.
5. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations:
- Lead Data: Retained while your account is active and for up to 3 years after account closure for analytics and compliance
- Account Data: Retained while your account is active and for up to 7 years after closure for business and legal purposes
- Usage Data: Aggregated usage data may be retained indefinitely for analytics and platform improvement
6. Your Rights and Choices
You have the right to:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your information (subject to legal retention requirements)
- Portability: Request export of your data in a portable format
- Withdrawal: Withdraw consent for data processing where applicable
- Opt-out: Unsubscribe from marketing communications
To exercise these rights, contact us at privacy@profitdriventech.com and we'll respond within 30 days.
7. Facebook/Meta Integration
Our integration with Facebook/Instagram Lead Ads is subject to:
- Facebook's Terms of Service and Data Policy
- Your Facebook Business account settings and permissions
- Lead data is collected only from forms you create and own
- You maintain control over your Facebook/Instagram advertising accounts
8. Third-Party Tools
We may use trusted services like Zoho, Resend, Stripe, Supabase, and Vercel Analytics to process data securely. Each third-party platform operates under its own privacy policy. We only integrate tools that meet our internal security standards and comply with applicable data protection laws.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses approved by regulatory authorities and adequacy decisions by relevant data protection authorities.
10. Children's Privacy
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
11. Updates to This Privacy Policy
This Privacy Policy may be updated periodically to reflect changes in our systems, practices, or legal requirements. We will notify you of any material changes by posting the updated policy on our website, sending email notifications to account holders, and displaying prominent notices in our platform. Continued use of our services after changes become effective constitutes acceptance of the updated policy.
12. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: privacy@profitdriventech.com
General Contact: info@profitdriventech.com
Data Protection Officer: dpo@profitdriventech.com
For urgent privacy concerns or data breach notifications, please contact us immediately at the email addresses above.