Businesses buy tools hoping they'll solve problems. Those tools sit unused or half-configured. Nobody connects them to actual profit outcomes.
But here's the deeper problem: even when a tool works, the landscape moves so fast that what's optimal today might not be in six months. Most businesses are stuck in one of two traps — paralyzed by too many options, or locked into yesterday's solution.
The gap isn't tools. It's having someone who understands your business, knows what's working right now, and tells you when it's time to change.